Walmart Serves Up DRM-free MP3s

Wal-Mart Launches MP3 Music Download Tracks

BRISBANE, Calif., Aug. 21 /PRNewswire-FirstCall/ — Wal-Mart (NYSE: WMT) announces the launch of “DRM-free” MP3 music downloads, now available online at At only 94 cents per track and $9.22 per album, the new MP3 digital format delivers value, convenience and the ability for customers to play music on nearly any device, including iPod(R), iPhone(R) and Zune(TM) portable media players. Wal-Mart is one of the first major retailers to offer MP3 digital tracks with music content from major record labels such as Universal and EMI Music.

This is a pretty good deal.  It is part of a marketing test being done by Universal to assess the impact of selling DRM tracks online.  I’d bet that the test is a success.  There is also a large library of albums available for less than $8.00.  Load ’em up.

Powered by ScribeFire.