Selburn said that 2011 appears to have been the peak of the e-reader market, when IHS said that 23.2 million e-readers shipped, compared to 14.9 million shipped for all of 2012. By 2016, Selburn said that just 7.1million e-readers will ship, equal to a loss of more than 66% since 2011.
This shouldn’t really surprise anyone. Single use tech devices have a more limited audience especially when they must compete against more feature rich multi-purpose devices. Why have just a reader when for just a few dollars more you can get all the features of the reader plus all the features of a tablet. You can read the latest best seller AND check your email, update Facebook, chat with friends and so on. Of course e-readers aren’t going away, but they won’t be dominating the market for hand held devices either.