A study done by Bridge Data suggests what many of us already suspected: Podcasting is popular, but it has little to do with the "pods," that is, the iPods and other portable players for which "Podcasting" was supposedly born. The study concluded that 80 percent of podcasts are either listened to and/or watched on a PC, or simply deleted.
Interesting article raises a good question: what is a podcast? and why is it a podcast? Results of the CALI mid-semester podcasting survey of Classcaster users turned up much the same with 3/4 of students listening to podcasts of course materials on their PCs and not on portable MP3 devices. So everyone buys into the Apple marketing of iPods everywhere, but in reality it’s jsut regular old computer users listening while they work or surf.