International Business Machines Corp (IBM.N) is nearing an agreement to buy the Weather Company’s digital assets in a deal that could be announced as soon as this week, according to a source familiar with the matter.
The Weather Company’s digital assets include weather.com, the Weather Underground, and a bunch of platform apps. The weather.com website is generally considered one of the largest Drupal powered sites in the world.
This seems lit a bit of an odd move for IBM since it looks like a content play. Big Blue is more likely after the data that drives the digital properties and the talent pool it brings.