RSS Is Bigger Than Blogs

The Future of RSS is Not in Blogs
Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.

This is quite true. It has been apparent to me for quite some time that RSS goes way beyond simply delivering news headlines. Podcasting is certainly evidenc of that, as is the recent Longhorn RSS lovefest from MSFT. The power of RSS lies in its simplicity. It is a simple XML spec that allows the easy and fast dissemination of information. Really Simple, Sure.